Most fast food restaurant meat is unidentifiable as chicken or as rubber. However Chipotle, one of the biggest fast food chain restaurants in the U.S has gone the opposite direction. Chipotle is known for their good food and friendly hospitality, yet what some people are not aware of is their naturally raised pigs and cattle, cage free chickens, uses zero trans fat frying oil, and their use of organic vegetables.
In 1993, Chipotle started in an old ice cream parlor. They quickly added two more locations in the next couple years. Then in 1999 the creator of Chipotle, Steve Ells, learned the way most cows and pigs are raised and decided to use a healthier alternative. In 2000, they started serving naturally raise pigs and chickens. To this day, all of their meat is 100% naturally raised. Chipotle did not just stop there; they stopped using rBHG in their cheese and sour cream. rBHG, is a growth hormone that is used in cattle that then transfers to their milk.
In addition, now 60% of Chipotle’s beans and vegetables are organic. They also just started a very uncommon practice in food chain businesses; they buy vegetables from local farmers and markets. As you can see, Chipotle is trying to change the way we think of fast food restaurants. They are also trying to change the way ranchers raise their cattle. In 2009, Steve stood before Congress to try an eliminate using antibiotics in ranching. What will Chipotle do next?
The craze over the new Chipotle in the avenues is well deserved. Their focus on organic, healthy Mexican food offers a lighter, delicious side to traditionally grease based cuisine. Fresh vegetables are a must of the menu, as well as organic beef and chicken. Part of the unique dining experience offered at chipotle comes from a seemingly limited menu. At first glance, it would appear that there are only six or so menu choices, but really, they will just serve as the base for your own creation. For example, the burrito bowl, a popular favorite at Chipotle, can be served in a hundred different ways, made specifically to how you like it. My personal favorite happens to be a bowl with fresh guacamole, sour cream, rice, and spiced chicken, which are all raised organically and served fresh. Apparently, I’m not the only one with a favorite dish from Chipotle. Aly Rutherford, a sophomore at Viera High School, stated, ”The atmosphere is really modern and laid back, and the food is so delicious, I would eat there every day of my life.”
Chipotle has achieved record popularity not only because of its delicious food, but because of excellent customer service, that of which strives to fulfill any customers’ needs. For example, there is a dish for everyone there, from the young to the old, and vegetarian to carnivore. The children’s menu at Chipotle makes it a must have for Viera students with younger siblings. A children’s tray is perfect for both adventurous and picky eaters, and offers a nutritious solution to casual dining. Vegetarians will be pleased with the endless array of salads, both traditional and innovative, as well as a multitude of different rice and bean based bowls, all seasoned with fresh herbs. Meat lovers rejoice at Chipotle, for all the meat, chicken and pork has been organically raised and cooked and seasoned to perfection. Either way, it’s hard to go wrong at a must-try new addition in The Avenues.